MacDougall Musings

Creating a Strong Biotech Pitch Deck

The MacDougall team brings decades of experience helping leading life sciences companies elevate their communication and connection with key audiences. Your success depends on visibility and credibility with your core audiences, partner with MacDougall to amplify your message and its impact.

A well-crafted pitch deck can be tricky to accomplish. With a challenging biotech market backdrop, the 2024 JP Morgan Healthcare Conference on the horizon (if you’re going, don’t forget to check out our JPMGuide to find out where the best events are during this busy week), and a busy H1:24 spring meeting and conference calendar ahead, an effective pitch deck may mean the difference between being able to raise the money needed to meet your company’s next milestones or not- no pressure!

So, what makes a strong biotech pitch deck template?

Tailor your pitch deck to your target audience based on your overarching goals

As you’re getting started, your first step should always be to identify the goals you wish to achieve through your biotech’s pitch deck. Are you looking to raise your next round of financing? Seeking strategic partners on your pathway to commercialization? Or looking for interest from potential acquirers? Having your ultimate goals defined will help identify the target audiences that will help you achieve them.

Once you’ve done this, consider the medium with which your pitch deck will be shared. Will it be presented in person/over Zoom or will you be sending it to your target audience via email? If you will be presenting your deck in person, account for your audience’s attention span and ensure that all company spokespeople are properly trained in how to present key takeaways concisely and effectively. If you will be sharing your deck over email, be sure that it includes all necessary information for readers to grasp the full picture, as you will not be able to elaborate or provide any key points verbally while they are reviewing.

Highlight your unique value proposition

Begin your deck with the value creation pitch, as you will spend the rest of the presentation providing information in support of your vision. From there, the order of information will vary slightly depending on your biotech’s goals (see our previous blog on what investors are looking for in a biotech pitch deck), but it’s important to include the following:

  • The problem/unmet need your company aims to solve (and why it matters!).

  • Your approach and key differentiators. Your science and technology should not be the only thing showcased here. You will need to prove that you have the right team and business development plan to execute on your strategy and plans.

  • An overview of the competitive landscape and how you fit in, as well as any intellectual property or other proprietary position.

  • A clear value creation path for investors and stakeholders, including a timeline for milestones over the next 18-24 months and other primary value drivers.

Be succinct and direct in your messaging

Most introductory non-confidential biotech pitch decks should be between 10-15 slides in length. You should be prepared to deliver your pitch in 10 minutes or less and leave time for questions, with the option to take a deeper dive in on specific topics of interest as guided by your audience. This is particularly true during JPM, when your target audience will be inundated with a high volume of life sciences companies presenting their story often in a short, 20 minute meeting format. It’s important that you deliver your key takeaways and stand out.

To do this, always frontload the presentation with the most important information and, if appropriate, have the slide’s title reflect the key message on that page. When it comes to slide design, too much text can distract from the points you are trying to make, so try to be as concise as possible. End the presentation by reinforcing your key messages so that they are the last thing your audience hears and what they are left with following the interaction (whether in person or over email).

One helpful rule of thumb is: if an investor pulls up your deck after your meeting, could they recall your company’s key messages and story by scanning just the slide headers?

This process can seem overwhelming when you don’t know where to begin. Give us a shout if you’d like to learn more about MacDougall’s approach to helping biotech companies create memorable and impactful pitch decks!