MacDougall Musings

MacDougall Launches New Biotech Communications Workshop for C-Suite Executives

The MacDougall team brings decades of experience helping leading life sciences companies elevate their communication and connection with key audiences. Your success depends on visibility and credibility with your core audiences, partner with MacDougall to amplify your message and its impact.
From board communications to telling your value creation story to investors – successful communication is both an art and a science. Learn how to weave data into narrative storytelling to reach and inspire your employees, investors, media and other key stakeholders.

Did you know that more than half of biotech CEOs are stepping into the role for the first time?

At MacDougall, we’ve been advising biotech C-suite leaders for decades and intimately understand the unique challenges these leaders must overcome. In fact, according to Harvard Business Review, “once people reach the C-suite, technical and functional expertise matters less than leadership skills and a strong grasp of business fundamentals.” Unfortunately for many leaders that have moved from the bench to the boardroom, the skills that have historically propelled their career tend to offer diminishing returns as they enter the C-suite.

In our experience, having seasoned professionals to lean on when tackling a first-time leadership role is critical, particularly in an industry where 90 percent of drugs fail to reach the market and missteps can foreclose opportunity. MacDougall has served as a trusted resource for countless leaders in its 20-year history and that’s why we recently launched a workshop for C-suite executives.

Led by Managing Directors Megan Prock McGrath and Sara Michelmore, the course is a half-day interactive workshop featuring one-on-one guidance and counsel for executives looking to weave together data and narrative storytelling to reach and inspire employees, investors, media and other key stakeholders.

Unsure whether this workshop is for you? Curriculum and skill development will help you:
  • Deliver on Board Expectations – Confidently foster positive board relations and manage expectations.
  • Fundraise for the Next Stage – Understand investors’ perspectives and key considerations; clearly and concisely articulate your value prop.
  • Persuade and Engage Core Audiences – Walking your board through an unforeseen obstacle? Navigating difficult conversations with your employees? Conveying key findings to the media? Better understand the objectives in each and develop the skills to deliver every time.
  • Maximize Your Impact – Receive hands-on feedback from professionals as you learn to employ narrative storytelling and non-verbal communication to connect and inspire.

To learn more about the curriculum and skill development offered through the workshop, click here or reach out to the team directly. We look forward to providing you with the tools you need to succeed as a leader in the life sciences!

Workshop Details
Tuesday, July 25, 2023
8:30 am – 1:00 pm

MassBio
700 Technology Square, 5th floor
Cambridge, MA 02139