PR’s Top Pros Talk: Communicating through Change in the Biotech Space
MacDougall Managing Director Megan Prock McGrath recently sat down with D S Simon Media’s Doug Simon for an episode of PR’s Top Pros Talk to discuss how best to effectively communicate with various audiences in the ever-evolving biotech industry.
“Any message has to be tailored,” she emphasized. “So, the first thing you need to do is understand your audience. I like to run through the questions of what is keeping them up at night, what are their concerns, what are their goals? And when you think about those for each group, you’re going to have different answers and then you’re going to create different messages for each.”
Check out this informative episode of PR’s Top Pros Talk to learn how to connect with consumers and investors in meaningful ways in order to execute on your biotech’s corporate and business development goals.
Looking for counsel on how to identify and connect with your key audiences? MacDougall is here to help. Reach out to our team today.