Devices, Life Science Tools & Diagnostics
Case Studies
Human genetics, novel biomarkers, Artificial Intelligence and engineering breakthroughs are bringing these industries to new heights and driving new respect from private and public investors.
Developed internal and external messaging for a major pharma DX spinout
Novartis
MacDougall Advisors oversaw all internal and external messaging for the creations of Novartis, created thought-leadership opportunities for the senior team and monitored all medical and scientific events for their team.
Positioning and product launch for a major Dx company
Foundation Medicine
MacDougall Advisors developed early corporate positioning for Foundation Medicine in preparation for debut of the data behind their first product FoundationOne. Our creative team developed all the materials for the launch of their product FoundationOne Heme.
Launch campaign for a smart stethoscope
Eko
MacDougall Advisors developed a comprehensive media campaign targeting medical and investment communities around the FDA clearance of Eko’s afib and heart murmur detection algorithms. It is the first AI-powered stethoscope to screen for serious heart conditions. We developed a media strategy, crafted key messaging, and secured widespread media coverage in national and trade press.
