Digital Health
Case Studies

The fusion of technology and science is rapidly accelerating healthcare innovation creating opportunities to develop and own new sectors.

Launching the first FDA-approved Prescription Digital Therapeutic (PDT)​

Pear Therapeutics
Pear Therapeutics hired MacDougall a week before the company’s expected FDA clearance of their digital therapeutic, reSET, to develop messaging, branding and media outreach strategy for the announcement. We set a stake in the ground for the use of the term Prescription Digital Therapeutic, created infographics and developed a global media campaign.

Senior Strategic Counsel​


MacDougall advises the senior team at Welldoc on a range of business items including media, marketing, lead generation and social media strategy. Working closely with their team, we helped develop goals and processes around marketing and a range of other issues.

Senior Media ​ Counsel

GNS Healthcare
MacDougall works closely with AI and machine learning pioneer GNS Healthcare on messaging and media relations. Spanning over ten years, our team has led positioning meetings, developed media outreach plans and landed GNS coverage in leading trade and business press, including STAT News and the Wall Street Journal.
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