Universities, Non-Profits & Hospitals
Case Studies
We love the challenge of positioning organizations that need to reach many different audiences.
Major Hospital Division Branding
Mass General Hospital
MacDougall Advisors was asked to help with the messaging of the spinout of a new Mass General Research Institute, including over 3,500 researchers, from the Mass General Hospital.
Making a University Look Cool
Harvard University Office of Technology Development and Business School
MacDougall Advisors were hired by Harvard University Office of Technology Development and Business School to create and manage an event in Cambridge that would show off the University’s innovation in life sciences – as they were constantly competing with MIT down the street. We brainstormed an event ‘Fusion’ that focuses each year on bringing multiple disciplines together to provide innovation in healthcare.
Communications for a 33,000 patient FDA-deemed Clinical Trial
Harvard Clinical Research Insititue
MacDougall was hired by Harvard Clinical Research Institute to manage the communications around the 3-year DAPT Study that was being sponsored by 3 major pharma companies, the FDA, and two major medical device companies.
