Devices,
Life Science Tools &
Diagnostics
The business models and messaging for device, life science tools and diagnostic companies are unique, requiring a strong focus on the establishment of medical need and/or demand for the products. Media and medical communications play a strong role in the success of this industry.
Featured Case Study
T2 Biosystems
Building corporate and product brands for a breakthrough Dx technology
The MacDougall team worked with T2 to brand their product line for the clinical marketplace and develop messaging for their corporate and marketing materials. The MacDougall creative team developed all brand visuals including brand logos, website and trade show materials. The result was a consistent brand recognition across all audiences from investors down to the practicing clinician.
Organizations we have served
- Thrive Bioscience
- Foundation Medicine
- TAE Life Sciences
- PGDx
- Maravai Life Sciences
- Teknova
- mBio Diagnostics
- T2 Biosystems
- KIYATEC
- Novartis Diagnostics
- CENTOGENE
- Eko Devices
- ENDRA Life Sciences
- Paragonix Technologies
What we do
Our services
We build brands and implement communications strategies to help achieve your goals and objectives. We intimately know the audiences you want to reach including patients, clinicians, investors, partners, employees and the life science community at large.
