macdougall musings

MacDougall Names New Managing Partners

Leadership Team Will Drive the Firm’s Strategic Growth Initiatives

Natick, Mass., September 22, 2020—MacDougall Advisors, Inc. (formerly MacDougall Biomedical Communications), a strategic communications and business advisory firm working with leading public and private healthcare innovation companies around the world, today announced three new Managing Partners. Lisa Parks, Carl Cummings and Karen Sharma will join Kari Watson and Doug MacDougall as Managing Partners, driving the firm’s strategic growth initiatives in healthcare and biotech. The leadership team will also continue to reinforce the company’s commitment to MacDougall’s team, culture and client service.

“While working with some of the most innovative businesses in healthcare, biotechnology and digital health, we have built a talented team of communications, investor relations and creative consultants who love our role in helping to build some of the best companies in this industry,” said Doug MacDougall, Managing Partner of MacDougall. “This leadership team will join me as we continue our mission of helping our clients in their quest to improve lives and growing MacDougall as the go-to strategic communications agency for biotech and healthcare organizations.”

  • Karen has been with MacDougall for eight years. While leading the firm’s corporate communications and media relations practice, Karen has found the time to build MacDougall’s digital health practice that advises some of the top companies in the sector.

  • Carl has been with MacDougall for over a decade, establishing the creative and digital practice and growing a talented team of designers and developers that craft beautiful visual stories and effective communications solutions.

  • Lisa has been with MacDougall for eight years. In addition to serving as General Counsel, she has led the company’s efforts to redefine the employee experience, foster an exceptional culture and increase employee engagement and retention.

“We founded MacDougall almost 19 years ago to deliver senior level communications counsel and outstanding client service to leading companies in the biotech and healthcare arena. Lisa, Carl and Karen have each played a major role in strengthening our firm, developing our team, growing our client base and ensuring we have fun while working hard,” said Kari Watson, Managing Partner of MacDougall.

MacDougall specializes in strategic business and communications advisory services for private and public healthcare and biotechnology organizations. The team believes that clear and consistent messaging is the cornerstone to building credibility and successful corporate brands. MacDougall’s clients come from all sectors of healthcare innovation and include biotechnology, pharmaceutical, diagnostic, medical device and digital health companies. The team also works with leading hospitals, universities, venture capital and patient advocacy groups.

About MacDougall

MacDougall is a team of experienced, multi-talented consultants providing an integrated suite of communications services to organizations creating innovation in biomedicine and healthcare. We are passionate about helping our clients in their quest to improve patients’ lives. For over 18 years, we have successfully fostered the growth of the biotech sector by working with companies and organizations to build credibility, visibility and valuation. We are strategists and scientists, storytellers and artists, thinkers and doers working together to achieve your business goals.



Karen Sharma

Creative Services

Digital Media
& Content

More than a Tweet
Building your brand and voice is a key function of digital media, but, with the right goals in mind, digital media can be much more. Meet your audiences where they are by building digital campaigns and content that help to connect and engage your stakeholders.
  • Social media strategy & content
  • Narrative building
  • Blog creation and execution
  • Metrics, monitoring and reporting
  • Social listening
  • Executive digital profile strategy and management
  • Influencer monitoring and engagement
  • Digital advertising
  • Content creation, design and marketing
  • Video creation and podcasting


Credibility is your most important asset
Investor relations is about building trust, transparency and liquidity. The MacDougall IR team has helped many clients bridge from private to public and showcase our public clients to new investors and analysts.
  • Audience targeting
  • Shareholder communication
  • IPO preparations and communications
  • Conference calls & webcasts
  • Conference outreach and support
  • Presentations
  • Special events
  • R&D days
  • Perception audits

& Creative

A picture is worth a thousand words
Visual first impressions are so important in this era of precipitous information. Our digital and creative services team are true life science artists devoted to visual storytelling and capturing eyeballs.
  • Branding & identity​
  • Visual storytelling​
  • Logo design​
  • Website design & development​
  • Scientific illustration & MOA graphics​
  • Infographics / data visualization​
  • Animation & video production​
  • Presentation design​
  • Scientific posters​
  • HTML emails & newsletters
  • Advertisements


Be known for making a difference
Thought leadership campaigns open many channels to promote both a personal brand as well as your organization. Let’s pick a subject and run with it together.
  • Executive profile building​
  • Strategic counsel
  • Presentation coaching​
  • Speech writing​
  • Media training​
  • Social media​

Scientific & Medical Communications

Show and tell

From preclinical to platform to Phase 3 results, strategic medical and scientific communications is the cornerstone to building visibility and credibility with your target audiences.

  • Medical and scientific meeting support
  • Patient recruitment for clinical trials
  • Disease awareness campaigns
  • Patient advocacy outreach
  • Data communications
  • KOL identification and development
  • Custom scientific symposia/events​


We love telling stories
Public relations is about building your network and getting other people talking about you. We want to help you build buzz and credibility at the same time.
  • Company debuts​
  • Media campaigns ​
  • Social media strategy & content​
  • Press releases writing, editing & pitching​
  • Ongoing trend story development & pitching​
  • Conference tracking & management​
  • Disease awareness campaigns
  • Clinical trial recruitment campaigns
  • Media monitoring & analytics
  • Events​


Think before you talk
We have seen it all. Helping our clients navigate the macro and micro ups and downs of the life science and healthcare industry is our passion.
  • Corporate branding, positioning and message development
  • Product and technology branding
  • Public policy advisory
  • Crisis communications
  • Strategic communications plans
  • Capital markets advisory
  • Scientific and medical publication and presentation strategies
  • Board presentations
  • Competitive intelligence
  • M&A advisory & rebranding
  • Corporate rebranding