Services
If your goals include attracting investors, employees, partners, donors, patients, clinicians or even customers we have the tools and team to make it happen. If you want to build the best brand in your sector, or just want to beat the competition, we can make that happen too.
Business
Advisory
Think before you talk
We have seen it all. Helping our clients navigate the macro and micro ups and downs of the life science and healthcare industry is our passion.
- Corporate branding, positioning and message development
- Product & technology branding
- Public policy advisory
- Crisis communications
- Strategic communications plans
- Capital markets advisory
- Scientific and medical publication and presentation strategies
- Board presentations
- Competitive intelligence
- M&A advisory & rebranding
- Corporate rebranding
Public
Relations
We love telling stories
Public relations is about building your network and getting other people talking about you. We want to help you build buzz and credibility at the same time.
- Company debuts
- Media campaigns
- Social media strategy & content
- Press releases writing, editing & pitching
- Ongoing trend story development & pitching
- Conference tracking & management
- Disease awareness campaigns
- Clinical trial recruitment campaigns
- Media monitoring & analytics
- Events
Scientific & Medical Communications
Show and tell
From preclinical to platform to Phase 3 results, strategic medical and scientific communications is the cornerstone to building visibility and credibility with your target audiences.
- Medical and scientific meeting support
- Patient recruitment for clinical trials
- Disease awareness campaigns
- Patient advocacy outreach
- Data communications
- KOL identification and development
- Custom scientific symposia / events
Thought
Leadership
Be known for making a difference
Thought leadership campaigns open many channels to promote both a personal brand as well as your organization. Let’s pick a subject and run with it together.
- Executive profile building
- Strategic counsel
- Presentation coaching
- Speech writing
- Media training
- Social media
Digital
& Creative
A picture is worth a thousand words
Visual first impressions are so important in this era of precipitous information. Our digital and creative services team are true life science artists devoted to visual storytelling and capturing eyeballs.
- Branding & identity
- Visual storytelling
- Logo design
- Website design & development
- Scientific illustration & MOA graphics
- Infographics / data visualization
- Animation & video production
- Presentation design
- Scientific posters
- HTML emails & newsletters
- Advertisements
Investor
Relations
Credibility is your most important asset
Investor relations is about building trust, transparency and liquidity. The MacDougall IR team has helped many clients bridge from private to public and showcase our public clients to new investors and analysts.
- Audience targeting
- Shareholder communication
- IPO preparations and communications
- Conference calls & webcasts
- Conference outreach and support
- Presentations
- Special events
- R&D days
- Perception audits
Digital Media
& Content
More than a tweet
Building your brand and voice is a key function of digital media, but, with the right goals in mind, digital media can be much more. Meet your audiences where they are by building digital campaigns and content that help to connect and engage your stakeholders.
- Social media strategy & content
- Narrative building
- Blog creation and execution
- Metrics, monitoring and reporting
- Social listening
- Executive digital profile strategy and management
- Influencer monitoring and engagement
- Digital advertising
- Content creation, design and marketing
- Video creation and podcasting
Public
Affairs
Making sure your voice is heard
Public Affairs combines various methods of communication to influence public policy, build and maintain reputations and find common ground with stakeholders. It connects the voice and values of the life sciences industry with external partners and government.
- 501(c)3 & 501(c)4 strategic planning
- 501(c)3 & 501(c)4 operations and compliance counsel
- Construction of panel discussions
- Corporate responsibility counsel
- Health policy conference strategy
- Integrated crisis comms/ media counsel/ media monitoring
- Legislative monitoring
- Materials creation for meetings with elected officials and public affairs stakeholders
- Non-profit launches
- Policy analysis
Contact us to learn more about how we can help you achieve your goals.
